Rihanna sunglasses line Fenty marries style and glitz
Robyn Rihanna Fenty ― aka RiRi ― has it made in the shade. The pop star just launched Fenty, a fashion brand featuring futuristic unisex sunglasses and other womenswear.
Take note before you dismiss her label as yet another been-there, done-that, now-you-see-it-then-you-don’t celebrity collection spurred by Rihanna’s Instagram followers (71.5 million).
LVMH, one of the biggest players in luxury, is backing her history-making (first woman and person of color) fashion house, or “maison,” in their parlance.
Fenty also is Louis Vuitton Moët Hennessy’s first new fashion house since Christian Lacroix in 1987.
Rihanna tweeted about her new Fenty sunglasses line.
Fenty joins LVMH’s lauded style stable that includes Christian Dior, Givenchy, Louis Vuitton and Fendi — and totaled $20.5 million in sales last year.
The singer/CEO already is a proven performer for LVMH. Her makeup, Fenty Beauty, brought in $560 million last year.
Impressed yet? Dior designer Maria Grazia Chiuri, Balmain designer Olivier Rousteing and British Vogue editor-in-chief Edward Enninful attended the intimate introduction of Rihanna’s Fenty eyewear line in Paris last month.
Readying her new wares could explain her surprising absence from May’s Met Gala, the New York Museum of Art annual fundraiser that has been dubbed the East Coast Oscars. After all, Rihanna is known for unforgettable get-ups and grand entrances.
She also has been busy with homework, training via collabs with Dior (glasses), Chopard (jewelry), Armani (biker jackets and T-shirts), Puma (sneakers) and Savage (lingerie).
Starting this week, anyone can buy her specs online for $420-$480 at Fenty .
She offers three styles, each in three versions: Anti-Social, Blockt Mask and Guarded Mask.
Rihanna’s sunglasses are loud, unapologetic and talking that talk. The shades are just one of the fashion brands under her umbrella now.
About the writer: Fashion writer Michele Meyer admits to owning eight pairs of glasses, though her ardor for face-jewelry began long before her mother failed to coerce her into contacts. She pays for her habit writing for All About Vision, Palm Beach Illustrated, Modern Luxury, Four Seasons, CMO.com, INVISION and VCPN, among others.