Fashion marketers are ruining fashion. Their vehicle? Coachella.
The once modest rock event for aspiring indie bands has morphed into a celeb gawk fest that steers stores to new styles.
Problem is, the Katy Perrys and Taylor Swifts swarming Coachella aren’t decked out in duds worthy of award show red carpets, but warmed-over Woodstock wreckage.
Coachella’s fields also have become a mud carpet for celebrity spawn Dylan Penn, Jaden Smith, Ava Phillippe (Reese Witherspoon’s look-alike daughter), Zoe Kravitz, Paris Hilton, Kylie Jenner, Hailey Baldwin, Brooklyn Beckham, Kaia Gerber (Cindy Crawford’s look-alike daughter) and even Downton Abbey’s Joanna Froggett.
Their stylist-abetted fashion crimes: asymmetrical and illogically one-sleeve tops with open-shoulders; droopy chiffon floor-scrapers in clashing patterns; and shredded denim daisy dukes. They’re accessorized with reflective aviators, fanny packs, belly-button piercings, piles of delicate chains, floral crowns and hair that’s crimped, braided or adorned with feathers.
Sadly, where starlets go, millennials — and retailers — are sure to follow.
And so this hippie horror show has pushed aside sleek, chic flattering styles anyone can wear.
The only good fashion fix to come out of Coachella in recent years: chokers. They’re sexy, understated yet dramatic and can make almost every woman look fabulous.